How can sponsors use the app to reach attendees?

Sponsors can leverage the app effectively by creating sponsor profiles and interactive ads that appear during the event. This method allows sponsors to engage with attendees in a dynamic and meaningful way, providing real-time information about their products or services and enhancing their visibility throughout the event. Interactive ads can encourage attendee interaction and participation, leading to greater awareness and possible engagement beyond the event itself.

This approach contrasts with other methods such as sending mass emails, which may not guarantee that attendees will open or engage with the content. Similarly, distributing printed materials can be less effective in the digital age, as attendees might prefer to access information directly on their devices. Hosting their own sessions is another option for sponsors, but it does not utilize the app’s full potential for broad visibility since only attendees interested in that particular session would engage. Overall, utilizing the app for sponsor profiles and interactive ads maximizes both reach and engagement opportunities with attendees.