How often should you remind attendees about downloading the event app?

Reminding attendees to download the event app once a week leading up to the event is effective because it keeps the app and the event fresh in their minds without overwhelming them with constant reminders. This frequency allows sufficient time for attendees to address any technical issues they might face while downloading or setting up the app and ensures they are aware of its importance for a better event experience. By maintaining a regular reminder schedule, you can optimize engagement and participation without being intrusive.

Other options, like daily reminders, could lead to annoyance and fatigue among attendees. Monthly reminders may not provide adequate lead time for attendees to take action, especially as the event date draws near. Reminding them only the day before the event is too late to encourage app downloads effectively, as attendees might be preoccupied with last-minute preparations. Thus, a weekly reminder strikes a balance between keeping attendees informed and encouraging them to engage with the app in a timely manner.