If you're not sending emails through EventCenter, what should you provide to attendees for downloading the app?

Providing the App URL to attendees is essential because it allows them to access and download the mobile event app directly on their devices. The App URL typically leads them to the relevant app store or download page for the event app, ensuring they get the correct version designed specifically for the event. This is particularly user-friendly, as attendees can simply click the link to begin the download process, making it seamless for them.

The other answers may not provide the same level of convenience or clarity. While the App Code can be useful for accessing specific content within the app after it has been downloaded, it does not facilitate the app download itself. The Event ID serves to identify the specific event within the app but does not assist in obtaining the app. Finally, while a Download Link might suggest a straightforward way to access the app, in the context of Cvent, the App URL is the standard method for directing attendees to the app’s location.