What are the initial steps to create an event in the Cvent Mobile Event App?

The initial steps to create an event in the Cvent Mobile Event App involve setting up the event and customizing the app settings. This foundational process includes defining the event's essential details, such as its name, date, location, and overall structure, which are critical for the functionality of the app during the event. Customizing the app settings enables event planners to tailor the user experience, ensuring that the app reflects the branding and requirements specific to the event.

While configuring social media settings, choosing event colors, and creating a marketing plan are important aspects of event management, they come after the initial setup. These tasks typically rely on having the core event information established first, as they are meant to enhance the event's visibility and user engagement rather than initiate the event itself. Thus, starting with the setup and customization ensures a solid foundation for subsequent promotional and aesthetic decisions.