What does engaging attendees on social media help achieve?

Engaging attendees on social media primarily enhances engagement and fosters a sense of community among participants. This interaction encourages attendees to share their experiences, network with each other, and connect with the event in a more meaningful way. By actively participating in discussions, sharing posts, and using event-specific hashtags, attendees feel more involved and invested in the event, which can lead to increased enthusiasm and a more vibrant event atmosphere.

Additionally, the social media engagement creates a platform for attendees to share content related to the event, such as photos, thoughts, and feedback, which further enhances the community feeling as individuals see their contributions recognized and valued. This interactivity not only keeps current attendees engaged but can also attract future attendees who observe the lively discussions and community connections being formed online.

The other choices do not encompass the core benefits of social media engagement as effectively—while increased ticket sales can be a consequence of effective engagement, it is not the primary goal. Reduction in event planning time is unrelated to social media engagement, and limiting audience size contradicts the intention of expanding community interaction.