What feature lets you track audience engagement on social media?

The feature that effectively tracks audience engagement on social media is Engagement Metrics. This functionality allows event organizers to measure how attendees interact with content shared on various social media platforms. Engagement Metrics can include metrics such as likes, shares, comments, and overall reach, providing insights into how well the audience is responding to the event's online presence.

This feature is crucial for understanding audience sentiment, enhancing engagement strategies, and gauging the success of social media initiatives during the event. By analyzing these metrics, organizers can make data-driven decisions for future events and ensure their social media efforts align with audience expectations and interests.

While other options, like Analytics Report and Feedback Surveys, provide valuable information about overall event performance and attendee satisfaction, they do not specifically focus on monitoring social media interactions in a nuanced way. SocialWall Integration focuses on showcasing social media content but does not itself measure engagement levels. Thus, Engagement Metrics stands out as the key feature for tracking social media engagement effectively.