What is the function of in-app messaging?

In-app messaging serves as a vital feature that enhances the overall experience of attendees by facilitating direct communication within the event's mobile app. This function enables attendees to connect and interact without the need for external messaging platforms, thereby keeping conversations within the context of the event. The ability to message other attendees directly in the app encourages networking and collaboration, contributing to an enriched event experience.

While other functionalities, such as booking accommodations, sending mass notifications, or connecting exhibitors with clients, are important in their own right, they fall outside the primary role of in-app messaging. Instead, in-app messaging focuses specifically on fostering community engagement and interaction among attendees, which can enhance networking opportunities during the event.