What is the primary purpose of push notifications in the Cvent Mobile Event App?

The primary purpose of push notifications in the Cvent Mobile Event App is to send real-time updates and alerts about important announcements. This feature is crucial for keeping attendees informed about schedule changes, session reminders, emergency alerts, and other significant developments during an event. By utilizing push notifications, event organizers can ensure that attendees receive timely information directly on their mobile devices, enhancing their experience and engagement.

While reminders for future events, promoting vendors and sponsors, and gathering attendee feedback are all important functions in an event app, they do not capture the immediate and urgent nature of the updates that push notifications are designed to deliver. The ability to communicate crucial information quickly helps in managing the flow of the event and ensures that all participants are aligned with any changes or important messages.